Transforming the way the world experiences underwear. Fruity Booty brings the fun back into underwear that’s currently missing. Their limited edition pieces are entirely created from repurposed fabrics and sustainably sourced materials only. 

Bea has art directed and produced editorials for Fruity Booty’s social channels. She lead strategy for their omni-channel expansion, aimed at growing US and Asian customer base, while facilitating creative partnerships with emerging Gen-Z content creators to engage new audiences.